It is estimated that the blockchain market would bring in $20 billion annually by the end of 2024. (Refer to source). This implies that there will be fierce competition and an increase in the number of businesses entering the bitcoin market.
As of 2021, there were about 300 million cryptocurrency users worldwide, with an average ownership proportion of 3.9% predicted. (source) To bring billions of people to the bitcoin ecosystem through their enterprise, a company has to communicate with billions of people out of a population of seven billion.
Although there is a lot of tremendous possibilities, there will be tough competition. You are limited to creating an effective marketing strategy that encourages growth. This article is for you if you oversee marketing for a bitcoin company or operate one yourself. We go over the definition of bitcoin marketing, how it varies from conventional marketing, and ten tactics you may employ to expand your company.
Describe precisely what cryptocurrency marketing is
The process of advertising and providing products or services related to the cryptocurrency sector (such an exchange, wallet, lending institution, community, etc.) is known as “crypto marketing.” Any effort intended to increase sales, repeat business, customer attraction, and brand awareness is referred to as “crypto marketing.” There are numerous ways to differentiate traditional marketing from bitcoin marketing.
The terminology and technological explanations of the bitcoin industry are novel and intricate. 2. From time to time, the community sponsors and governs the market. 3. Cryptocurrency adoption is still relatively new.
Owing to these unique features, conventional marketers need to reevaluate how they market bitcoin businesses and capitalize on the reality that everything is digital and that clients look for assistance on online forums.
7 Cryptocurrency-Based Company Growth Strategies:
Make a content marketing contribution A lot of content is required to educate people about the technology, its potential, and its workings because the cryptosphere is still very new and complex. Because of the new technology’s novelty and attractive financial benefits, people are constantly looking for the most recent information. If your content shows in communities, social media feeds, or Google search results, it may attract users to your platform.
If readers perceive you as an authority on your subject and someone who can assist them navigate it, your writing will also help you establish credibility and trust. Customers are therefore more likely to choose your brand over a competitor’s, increasing your brand’s share of mind. Creating a blog is the simplest way to post
material on your website. By default, when someone discovers your blog, they will also locate your website and products. For both novice and seasoned traders, CoinSwitch, a cryptocurrency wallet, publishes blogs about cryptocurrency trading. They also host expert Q&A sessions, which are documented on blogs.
What content belongs on a blog about cryptocurrencies?
Detailed guidelines for novices: a knowledge base Articles on market trends and evaluations of the bitcoin market Seminars or professional Q&A with a modern cryptographic lexicon Strategies & Advice for the Bitcoin Market Coinbase’s website has a section dedicated to instructions, helpful tips, and market updates for both novice and experienced investors.
Make Use of Email Marketing
To provide your audience with the content, you might start a newsletter. Use the CoinDesk newsletter to stay up to date on the most recent information regarding bitcoin, cryptocurrencies, and digital assets. The “Coinbase Bytes” newsletter from Coinbase provides readers with the week’s
most important news in the cryptocurrency space. You may use email to welcome new users to your platform, invite them to free webinars, and alert them of upcoming releases in addition to sending out educational newsletters.
You can connect with your audience with email marketing independent of any platform’s algorithm. You can send a text message, an image, or a video link with your message. The design of your email is totally up to you. Sending emails instead of using social media to spread the word about your
offers and messages increases the likelihood that recipients will reply. Email campaigns require three things in order to function: content to be delivered, an email platform to manage your subscriber list, and a subscriber list.
Unlike other email services, SendX does not place usage limits on cryptocurrency companies. As we at SendX believe in the potential of cryptocurrencies and blockchain, we oppose the position taken by email marketing service providers to outlaw all blockchain companies and so restrict innovation. If you are looking for an email marketing platform, sign up for a 14-day free trial of SendX.
had a market cap of just over $700 million on Wednesday. Following the announcement that the IPO was canceled, Tiptree’s share price fell more than 12%, indicating that its supporters had high expectations for the listing. The market cap of the majority owner of Fortegra, Tiptree, was $605 million on Thursday afternoon.
The company was trying to convince investors that they manage this model well, that they have had success with it, and that they were good at identifying the right partners to bring on to their distribution platform. “If you look at where the IPO was being pitched, Tiptree’s ownership, and
Tiptree’s own market cap, it is pretty clear that the proposed equity valuation was higher than what it was being valued at within Tiptree,” Einhorn said. Fortegra’s business model, which primarily relies on managing general agents (MGAs), may have contributed to public investor skepticism.
After setting terms and then pulling the plug in 2021, Fortegra raised $200 million from Warburg Pincus in exchange for a 24% stake in the company. It is unclear if Fortegra will try again at listing
later this year. The specialty insurer declined to comment further when approached by Insurance Business. This direction change represents the second time that Fortegra has rethought public plans.
The results of the 2023 specialty insurer IPOs were mixed.insurance
Fidelis Insurance (Fidelis), Hamilton Insurance Group (Hamilton), and Skyward Specialty were the three specialty insurers that went public in 2023. Fidelis and Hamilton have both been trading at or below offer price, and Hamilton’s “riskier” investment strategy may not have resonated with public
shareholders. Together, the three specialty insurers that went public in 2023 have averaged a 30% return from offer, according to Renaissance Capital, driven by Skyward Specialty’s performance.
Why Skyward Specialty made sense for investors insurance
The insurer was the first to launch a US IPO last year, and it has since traded 100% above its IPO price of $15. In addition, Skyward Specialty boasts the distinction of being the third most
successful IPO of all time and the most successful US financial services IPO of the year. These factors may offer prospective listing insurers some hope.
“We want to see more people replicate what we did – it certainly helps when you have good performing companies in the public market, we want to be compared against good performing
companies,” said Andrew Robinson, CEO of Skyward Specialty, to Insurance Business. “It is certainly something I hope for, but it is hard to know, because with every company you have your market
backdrop and then every company has its own story.” Robinson also described Skyward Specialty’s “formula for success” as delivering on results promises and telling a compelling story on technology, talent, and diversification.